Every investigation is run by hand — one business at a time.
ChatGPT, Google AI, Claude and other AI platforms are already forming opinions about your business. I independently investigate what they're saying, what's missing, and what you should do next.
I don't sell websites and I don't sell SEO, so I have nothing to push. My only job is to find out what's actually there and tell you honestly. If you've received an email from me, it's because I personally investigated your business and found something specific I thought you should know.
Request an InvestigationOne question, asked across the AI platforms I investigate. Every platform responds differently — and those differences are what I investigate and explain.
“Where’s the best Italian restaurant in Sydney CBD?”
“For Italian in the Sydney CBD, well-regarded options include A Tavola, Pendolino, Osteria Grande and Trattoria Via Roma.”
“Several Italian restaurants serve the Sydney CBD. Highly rated venues include Pendolino (4.6★, 1,240 reviews) and A Tavola (4.5★, 890 reviews).”
“I don’t have reliable current information about individual restaurants in the Sydney CBD. I’d suggest checking Google Maps or a booking site for up-to-date options.”
A de-identified example, run the same way every investigation is: a real prompt, the real responses, and Perplexity checked alongside them in the full report.
How AI platforms mention, describe and rank your business.
Visibility, accuracy and optimisation analysis.
Does your website give AI enough information to understand and trust your business?
What customers say and how it shapes AI perception.
Name, address and citation alignment across the web.
Valuable strengths and content gaps others overlook.
Every finding arrives with the prompt that produced it, the response it came from and the source behind it — so you can check my work rather than take my word for it.
“Every finding in a real report is captured from an actual prompt and response, then labelled Verified, Couldn’t Verify or Opinion — with the source attached.”
I look at how AI platforms and the web understand your business.
I identify what's working, what's missing and what's holding you back.
You receive a clear, evidence-based report with findings and recommendations.
You decide what to act on, with confidence and without pressure.
Confirmed using evidence.
If I can't confirm something, I won't present it as fact.
My professional observations, always clearly identified.
No hype. No assumptions. Just evidence.
Like many business owners, I believed that if I spent more money on advertising, I'd get more customers. At first, it worked.
What I didn't understand was that success wasn't simply about how much I was willing to pay. It was also about how relevant and useful my website had become — and I hadn't kept it up to date.
Eventually my advertising became less effective. Not because advertising had stopped working, but because my online presence hadn't kept pace. Looking back, nobody had ever shown me the underlying problems. If someone had pointed them out earlier, I could have saved a lot of money, frustration and wasted effort.
That's why I started AI Guy.
Today I investigate businesses the way AI, Google and customers see them — helping owners understand what's working, what's being overlooked, and what deserves more visibility before they waste time or money.
I regularly investigate Australian businesses because every investigation teaches me something new about how AI understands businesses. When I discover something genuinely useful, I often reach out to the owner.
One independent investigation. Clear evidence. And what to fix first.
